We develop customer-acquisition strategies for the most demanding advertisers on the market.
For over 15 years, we have been supporting the European leaders in e-commerce with their expansion strategies and have orchestrated the launch of over 300 pure players.
70% of TV viewers watch TV with a digital device in their hand (source: Google)! 78% of shoppers research products online before buying them in a shop (source: BVA)…
For my direct-to-consumer activity,
Initially developed in 2007 by My Media’s Studies and Research department, Leadsmonitor has established itself as French market leader in TV-efficiency measurement: 1.5 billion euros of gross investment analysed and optimised. Leadsmonitor’s exclusive technology is based on machine learning and is fed from a database of over 1.5 million spots. The tool’s continuous updates have greatly contributed to the success of many advertisers’ advertising campaigns.
If PopTV consolidates TV budgets in real time and conducts post-evaluation of campaigns, My Media’s Research/Analytics department chose to take this even further by configuring its analytical indicators within the software to maximise ROI from campaigns.
My Media wanted to include the following three indicators in PopTV:
My Media is therefore exclusive in its operational use of the fundamental research work initiated by Heroiks’ Studies/Analytics department on DRTV (Direct Response TV) and BRTV (Brand Response TV) in terms of advertising attention and inferred recall.
In fact, instead of a media plan based solely on traditional indicators, My Media focuses its investments on the best contribution of the TV viewer’s attention and thus on the on-site visits from a TV campaign (immediate ROI) but also on the brand capital (deferred ROI – notoriety). This innovation ensures optimal selection of channels and daypart with the best Alpha GRPs for an average efficiency gain of +12%. With regard to direct ROI, the gains obtained have been spectacular, and are established with an average annual increase in on-site traffic of 52%.