• Cannes Lions 2017 : a good year for French agencies!
26
Jun

Cannes Lions 2017 : a good year for French agencies!

The International Creativity Festival is celebrating its 63rd anniversary, and French agencies are doing very well. Indeed, while the competition is still not finished, and the record of 87 awards (in 2014) for French agencies could be beaten. On Wednesday evening, French agencies had already garnered 71 awards. Of particular note: BETC and its campaign for the Addict’Aide organization « Like My Addiction » (17 Lions on its own, including 5 Golds), Rosaparks for Monoprix (1 gold), or Ogilvy Paris for Sony Music/Black M (1 gold). You can see the entire roster of winners here. The festival is also an opportunity for debates on several themes, run by different players of the advertising sector, which you can find on Youtube.