Our company’s health is conditioned on delivering results.
Groupon : Great results for Groupon in France
Business challenge: Launch Groupon in TV in France, the first country in the world to test a full-fledged TV campaign for the brand.
First and foremost, an objective of generating new registrations and orders for the site which already has 400 000 visits a day. Additional objective of increased visibility.
Orchestration of a DRTV strategy starting in the spring of 2015, followed by regular flights on DTT channels, and then progressively all historic channels.
Monitoring of the campaigns on truly relevant KPIs: registrations and orders (even though the TV campaigns also made Groupon.fr gain 1,2 million visits..,)
Winter 2016 year over year: +45% registrations and +14% orders
Conversion rate from TV: 4,6% for registrations, 9,7% for orders