Case studies

LeLynx, growing smartly

My Media has been accompanying Le Lynx since 2010 with a DRTV strategy complemented by TV sponsorships.

This strategy gives Le Lynx double-digit growth every year on the quotes it sells its customers, making the company the first online comparison site people think of when looking for the best insurance

The arrival of a competitor that invests two times more than Le Lynx has done nothing to change that fact: after 3 years of hardened  competition, Le Lynx is still the leader.

In January 2016, Le Lynx

• has 2,5 times more visitors than its main competitor
• is still 1st in Top of Mind
• is especially 1st in market share