Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 29 – 2013
FRANCE 5 : ALESSANDRA SUBLET WILL HAVE DINNER AT CELEBRITIES’!
Pierre Block de Friberg, France 5′s programming and broadcast director, in an interview on Europe 1, detailed the concept of Alessandra Sublet’s upcoming show. It will be a reversed version of « C a vous »! In « C a vous », Sublet’s guest came to have dinner in the host’s (fake) loft. In the new show, Sublet will be the one going to celebrities’ « real » vacation homes all over the world. 10 different singers, actors and artists will host her in the 90 minute program which will air in prime time once a month starting in the fall.
FRANCE CULTURE OPENS AN INTERNET PORTAL DEDICATED TO RADIO FICTION
France Culture launched an internet portal dedicated to Radio France’s radio plays, going back over 60 years of archives. The portal allows users to listen to works interpreted by prestigious actors, reading works from the theater, literature or poetry. France Culture Fictions lets you listen and download for free about sixty works from the fifties to today.
RADIO RATINGS : NRJ OVERTAKES RTL
NRJ’s bosses must be very happy. In the latest Mediametrie ratings sweep from April to June, it took the position of most listened radio station in cumulative audience, with a cumulative 6,52 million listeners or a 12,3% cume, in front of RTL with 6,33 million or 12%. France Inter remains third with a 9,9% cume although it lost 500 000 listeners year over year. Europe 1 is at the foot of the podium with a 9% cume or 4,75 million listeners (+175 000 yoy) while France Info closes the top five with an 8,2% cume. RTL2 on its end had its best ratings since 1999 with 2,6 million listeners.
GLAMOUR LAUNCHES ITS ONLINE SHOP
The Condé Nast group’s magazine Glamour just launched its online concept store, the Glamstore. The store was conceived in partnership with Market Place Factory and aims to be: « selective by mixing discoveries from up and coming brands along with must-have items from established brands. » The magazine will select its must-have items each week and will constantly upgrade its offering with the new brands to watch.
GOOGLE PRESENTE UN SERVICE TV SUR INTERNET
The Wall Street Journal states that Google has started approaching the major media companies to offer to sell their content under licence through an online television service. Similar services have already been launched, from Amazon or Netflix fr example, but Google wants to differentiate itself by offering traditional TV programs. Google is not certain to be able to go through with the project and get the media companies’ authorization though, as the Wall Street Journal highlights.
GOOGLE STILL AND ALWAYS IN GOOD FINANCIAL HEALTH
The Mountain View search giant was also in the news this week as it revealed its 2nd quarter financials. Google generated 14,1 billion euros in turnover this quarter, a 19% increase yoy. The group’s cofounder, Larry Page also highlighted the good sales figures of Android devices: 900 million sold throughout the world and 50 billion downloads through Google Play. Good figures which came right in time to celebrate the company’s first 15 years this summer.
Ads and Brands
ROCK RADIO OUIFM RENAMES ALL OF PARIS’ METRO STATIONS
To promote its new app, and highlight its availability in the subway, OUÏ FM renamed all of the subway stations in a print ad copying the classic RATP subway map. The idea is fairly simple, and seems just like the regular subway map, but when you look a little closer you notice that every single station has been renamed with a rock theme, from Chatelet it be, to Bastill loving you, to God Sevres the Queen. Enjoy!
Ouï FM Ad: A more rock n’ roll subway!
VOLKSWAGEN, WHEN SPEED PLAYS TRICKS ON YOU!
To promote its new Golf GTD, Volskwagen has decided to play the power card in a humorous way. The brand launched a series of 5 spots highlighting the new car’s fast acceleration. The spots put them in odd situations where the car’s speed plays tricks on the passenger. Our favorite is right below, but you can be the judge.
Volkswagen Ad: Ice Cream