Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 30 – 2013
LCI, COMING FREE ON DTT SOON ?
Last week, representatives voted an amendment to Art 42-3 of the 30th of September 1986 law, which now allows the CSA (the audiovisual industry regulator) to decide whether a channel can move from paid to free on DTT. This is very good news for LCI, the TF1 group’s news channel, which has been trying for a few years to make the move. The two free news channels, BFM TV and iTELE, do not really approve of this amendment. Alain Weill, the owner of BFM TV denounces the decision because « There isn’t enough room for 3 news channels. LCI will fail, and we, like iTELE, will come out of it weakened ». To be continued…
« KAAMELOTT » BACK SOON ON M6
Alexandre Astier, director and actor of the cult medieval comedy series « Kaamelott », announced to TV Mag, that the show would be back on TV screens. The sitcom which gives a funny take on King Arthur’s adventures will be back with new episodes on M6. Alexandre Astier is currently also planning on creating a « Kaamelott » trilogy of movis, and the new TV episodes will serve as a junction between the last episodes and the movies. Therefore, fans will have to wait for the three movies to be in the works before seeing the new episodes on TV.
THREE FORMER WRITERS FOR « BE » LAUNCH THEIR WEBZINE
Three former writers for Lagardère Active’s Be magazine have started their own women’s magazine, called Cheekmagazine.fr, the name being a contraction of chic and geek. The three women are targeting women 25 to 35. To be revealed soon!
A NEW EDITOR IN CHIEF AT LIBERATION
Liberation’s staff voted, by 50,2%, for Fabrice Rousselot to take over the editorial staff of the French daily. He will be replacing Nicolas Demorand who was cumulating that job with the functions of president of the board and director of publication. The new editor in chief’s main mission is to bring the paper’s circulation back up while pacifying relations between the editorial staff and management. Indeed, Demorand was heavily criticized for certain choices, including the controversial headlines on Bernard Arnault, and rumors about an unproven Swiss account held by Laurent Fabius. On top of this, the paper’s sales plumeted under Demorand’s leadership. The beginning of 2013 has been particularly difficult (a 12,7% drop in circulation), although digital subscriptions increased significantly, according to the OJD (the press sector’s circulation certification organization).
JOURS DE FRANCE, DEAR MAGAZINE OF OUR CHILDHOOD…
The women’s weekly Jours de France, which was printed between 1958 and 1989, will be back in kiosks in August. According to Telerama, the Figaro group will launch a test issue on August 7th for 4,90€. The magazine dedicated to celebrities will mostly talk about royal families, under the leadership of Stéphane Bern, TV host as well as columnist for the Figaro Madame and Figaro Magazine. The magazine’s only mission is to find its audience to not die out… a second time !
Web and mobile
SMARTPHONE SALES JUST KEEP GOING
In the second quarter of 2013, worldwide smartphone sales increased again reaching 237,9 million units sold, a 52,3% increase over Q2 2012 ! While the two leaders, Apple and Samsung, saw sales increase by 20% and 43,9% respectively, they did lose some market share. Nonetheless, in Q2 2013, the two represented half of all smartphone sales with the Korean giant slightly ahead of the Cupertino powerhouse.
Ads and Brands
COCA-COLA MAKES THE WORLD SMILE
« Open a Coca-Cola, Open happiness ! » At least that’s what Coca-Cola is trying to show by starting a new challenge : to male people smile ! After personalized bottles, the brand continues to position consumers at the center of its communication. For its « Smile back » project, a team of young brand ambassadors went to meet Canadians, Chileans, Tunisians… on bikes; The concept? Each person who smiles back at them will get a free Coca-Cola, glasses or even a bike. This video increases a little more the brand’s sympathy factor.
Coca-Cola Ad: Smile back!
MC DONALD’S AND CLOSE-UPS !
Putting food back at the heart of its communication, McDonald’s launched a new print campaign with 4 creatives showing extreme closeups of its flagship burgers, without even a logo. Enough to make the burger chain’s fans’ mouths water! The print ads are accompanied by 3 TV spots showing funny reactions to the print ads:
Mc Donald’s Ad: Sundae