Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
Week 48 – 2013
TMC WILL AIR THE DRAW FOR THE WORLD CUP GROUPS
On December 6th, startingat 16h55, TMC willbroadcast live the drawdetermining the teams facing off during the 2014 World Cup’s group stage. The special program willbehosted by Denis Brogniart and Estelle Denis.
« WHAT ZE TEUF », THE FIRST PARTICIPATIVE SERIES ON D8
D8 has decided to take a new step in terms of interactivity and proximitywithviewers. « Whatze teuf » (slang for « What the party ») is the story of twoyoung men whowake up with no memory of the previous night. Each night, viewerswillbe able to propose their 140 sign script for the nextday on Twitter (hashtag #WZT). WhatZe Teuf will air fromDecember 2nd to 20th on D8. The best scripts willbeselected by famouscomedianslike Bruno Solo or Elie Semoun. Eachepisodewillbeshotduring the night to beaired the verynextday.
THE FRENCHIES COME BACK WITH AN EMMY
French seriesLes Revenants, aired last December on Canal+, received the award for best dramaticseriesat the International Emmy Awards in New York. The series has already been acquired in about forty countries, including the US, Canada, Australia, Germany and all of South America. In the US, it has been airedsinceOctober by the Sundance Channel in the original French withsubtitles.
4G, A PURCHASE BOOSTER
Orange’syearlyExposurestudy, which analyses changes in consumer habits on mobiles and tablets, focusedthisyear on the arrival of 4G networks. It revealsthat clients who have access to 4G are two times more likely to makepurchasesfromtheir mobile device. 40% of them have already made a purchaseusingtheirdevice over the six monthspreceding the study, vs 17% for all of smartphone/tabletusers.
RTL INCREASES ITS WEB PRESENCE
According to CB News, the RTL group willbeoverhauling the websites of its radio stations : RTL, RTL2 and Fun Radio, in a broadprojectnamedRenaissance.This decision marks a new dynamic for RTL’s digital strategywith the group attempting to make up for lost time and increaseits web ratings. Indeed, RTL, whilebeing the first radio in France, isonly 18th in the ranking of news sites.
OOH, A SUREFIRE MEDIUM
The IREP recorded a drop of 1,3% in net revenue for OOH, vs a 6,4% decline for the otherhistoric media (excluding the internet). Media agencies(Zénith, Magna, OMG) are projecting for 2014 an increase of about 1,5%. This positive evolution for OOH canbeexplained by an economic and demographic situation thatisparticularly favorable for the medium. Indeed, the sector has quicklymodernised and digitiseditself, as itnowcounts over 3 000 installed digital screens in France (500 more than in 2012). The population’sincreasingmobility and urbanisation also multiplies the creation of new spaces for OOH.
« LE GORAFI »IN BOOKSTORES SOON
NextJanuary, famous « disinformation » parody site willpublishThe Gorafi’syear, a 240 page compilation of the site’s best fake news items. Readerswillbe able to find articles such as : « Nicolas Demorandrequests the departure of all of Liberation’semployees », or « France willextradite singer Natasha St-Pier to Quebec ».
CHEWING-GUM MAKES YOU COOL…
The Mullen agencyscientificallydemonstratesthatchewinggum has a positive influence on your image…BeldentAlmostIdentical
CAPITAINE PLOUF PRINT ADS WILL MAKE SOME NOISE
Whenitcomes to getting the best soundeffects, the team atsound design and production studio Capitaine Plouf shows theirdedication. The proof comes in thistriptych of ads for the agency’s 20 yearanniversary : Capitaine Plouf celebratesits 20 years