Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 34 – 2015
CANAL+ REVEALS ITS NEW SEASON CLIP
The premium channel made a 4-minute long 8-bit animation film to showcase its new line-up, accompanied by an electro remix of Freed from Desire. On the menu: the new free programs with their new hosting teams, movies, football… and a hyper central Petit Journal (with the introduction of Eric and Quentin who find a strange « + » on the show’s set) which somewhat overshadows Les Guignols which only make a brief appearance… Check it out here!
Web & mobile
BUZZFEED VALUED AT 1,5 BILLION DOLLARS
American media group NBC Universal invested 200 million dollars in Buzzfeed, at a 1,5 billion dollar valuation. NBC, which is focused mostly on TV, is aiming to increase its web presence, and reach the younger demographics which watch less TV. The new partners are planning many collaborations: on TV content and movies, but also cross-media projects with agencies and brands.
FACEBOOK, THE FIRST SOURCE OF TRAFFIC FOR MEDIA BRANDS
Parse.ly studied a panel of over (mostly anglophone) 400 media websites, and more specifically the origin of their traffic. Google, through its organic search but especially through Google News, had always been the number one way to get to a media site. However, Facebook just surpassed it in June, now bringing 39% of the panel’s traffic vs 36% from Google. Between May and July 2015, social networkds represented 43% of the traffic.
THE RECIPE FOR AN ENGAGING AND SUCCESSFUL INSTAGRAM PICTURE
Dan Zarella studied almost 1,5 million photos on Instagram and summarised many tips to increase the number of likes and comments in a nice little infographic. Photos without filters bring more engagement. A face on a picture increases likes by 35%. Alos, warmer colors get less likes than cold ones. Finally, the more hashtags you put, the more likes and comments you get. #Checkout this #infographic #asap. #Nofilter.
TAKING YOU WHERE THE MUSIC TAKES YOU
We’re already well into summer and many of us already miss their vacation… There’s nothing like an airline commercial to bring you back in the air in a few minutes! KLM has just released its new spot which you could easily mistake for the trailer of the next blockbuster. Strange tentacles go through the streets of New York, Hong Kong or encore Rio de Janeiro. The arms of this « monster » turn out to be giant stereo cables linking Amsterdam to all the destinations offered by KLM.
HERE COME THE MEN IN BLACK
Air New Zealand recruited the All Blacks to shoot its latest onboard security video for passengers. Dressed as Men in Black, they do a cover of the famous Will Smith song in the secret headquarters of MIB, surrounded by all sorts of creatures including Frank the Pug. A parody that makes the security video more fun, reminding us of the ultra chic Air France version.