Highlight the food expertise of U employees (butchers, pork butchers, cheesemakers, bakers, etc.).
An unprecedented Brand Content operation with the creation of the first BRAND WEB TALENT SHOW with the real employees of U as candidates. 250 candidates selected for 8 big winners, all led over 3 seasons by Christophe Beaugrand.
An omnichannel, integrated and editorial content strategy allowing a presence on TV, Radio, Display and social networks: more than 300 content created.
+6 points of spontaneous notoriety. Values attributed to U: Confidence (91%), Local anchoring (90%).