Système U

Système U

Objectives

Highlight the food expertise of U employees (butchers, pork butchers, cheesemakers, bakers, etc.).

Strategies

An unprecedented Brand Content operation with the creation of the first BRAND WEB TALENT SHOW with the real employees of U as candidates. 250 candidates selected for 8 big winners, all led over 3 seasons by Christophe Beaugrand.

Means

An omnichannel, integrated and editorial content strategy allowing a presence on TV, Radio, Display and social networks: more than 300 content created.

Key figures

+6 points of spontaneous notoriety. Values ​​attributed to U: Confidence (91%), Local anchoring (90%).

Information
Category:

Cases

Date:

15/04/2021