Vistaprint

Vistaprint

Objectives

reduce acquisition costs and recruit new customers

Strategies

A 100% DRTV strategy

Means

Management at the end customer cost (long-term customer value taken into account) which makes it possible to compare all the On and Offline acquisition levers

Key figures

-27% on the acquisition cost from the first year of collaboration in 2017

Information
Category:

Cases

Date:

15/04/2021